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NJDGE Sets Out Rules for Online Affiliates

NJDGE Sets Out Rules for Online Affiliates

Affiliate marketing may be the online bread and butter of this online poker industry, but it must certanly be strictly regulated, based on the nj-new Jersey Division of Gaming Enforcement (NJDGE) (Image:

The nj-new Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for affiliate marketers working with New Jersey licensed operators. Affiliate advertising is a as a type of web-based advertising where a company (the affiliate) establishes a relationship that is symbiotic an operator, whereby the operator will reward the affiliate for every single customer introduced, via the affiliate’s own marketing efforts or through its web site’s marketing.

Simply put, it is about paying revenue share or a payment for referred business, and news that is many receive earnings primarily through affiliate marketing.

Establishing Boundaries

It’s issue that the on line gambling jurisdiction of the latest Jersey, where all marketing is strictly managed, takes acutely seriously.

In April, DGE sent ‘cease and desist’ letters to poker that is numerous sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would never be tolerated. The thrust for the DGE gripe did actually be that the affiliates designated were promoting sites that are illegal sites that were authorized in New Jersey, therefore giving the impression that all sites promoted were legit.

Thus week that is last the DGE published its regulatory guidelines for affiliates who would like to do business with New Jersey operators.

Vendor and Ancillary CSIE Licenses

Online gambling affiliate companies must be certified under certainly one of two categories that are distinct explained the NJDGE ‘vendors’ and ‘ancillary casino solution industry enterprises’ (Ancillary CSIE). Because you will find the latest models of within affiliate marketing, with regards to the agreement between affiliate and operator, the type of permit that has to be applied for depends on which model a joint venture partner employs.

First, affiliates that are paid a fee that is flat direct traffic to a gambling website which include ‘cost per click’ (CPC), and ‘cost-per-view’ (CPV) should apply for a license into the ‘vendor enrollment’ category. CPC is where an affiliate earns a fee whenever a visitor clicks on a link or banner that takes him right through to an operator’s web site, while CPV refers to an agreement where in fact the affiliate gets payment each time a visitor that is unique an advertisement.

Additionally in this category is the agreement defined as ‘flat rate cost-per-action,’ where the affiliate receives a fee each right time a visitor signs up for a video gaming site or downloads its software, for instance. Companies that are defined as ‘sponsors’, meanwhile to whom an operator might spend a flat cost to be the state partner, including a sports team additionally fall into this bracket of licensing.

Revenue Share

Meanwhile, affiliates that fall under the rather more serious and presumably more high priced Ancillary CSIE licensing category are the ones that employ the kind of CPA marketing that entitles to them to a portion of the customer’s very first deposit or a percentage income share of the customer’s lifetime spend at the site.

When it comes to Ancillary CSIEs, of course, the affiliate is making a ‘rake’ of a gambler’s spend, and is thus essentially being licensed as an ‘ancillary casino.’ It is noted that this latter form of marketing is actually extremely typical into the online gaming industry an industry that in many ways was built on the principles of affiliate marketing.

Ben Affleck Card Counts: Whoops, He Did It Again

Ben Affleck, a guy with such heroic ‘gamble,’ he’d go Canada for 20 minutes of blackjack before being busted. (Image:

Oh, Ben Affleck, you lil ol’ so-and-so, you! Looks like Batman AKA our Hollywood mega-star Ben is going to need his Batmobile at the ready he sets foot in if he wants to keep on counting cards at blackjack in every casino. Yes, he’s been caught at it all over again, this right time up north in Canada.

Let’s back track for the moment: the skill of a card-counter is not just within the capability to monitor a dealer’s deck with devastating accuracy simple techniques can be learned by nearly anybody with an amount that is certain of and determination. No, the real skill comes from avoiding detection and increasing your bets without arousing suspicion; it’s about the art of disguise and diversion, creeping across the casino flooring such as a kind of blackjack ninja. One thing that you might expect a well-known actor who plays a superhero might be described as a normal at but no.

Second Time, Same while the First

Yes, simply more than a thirty days after he was unceremoniously dismissed through the Hard Rock Hotel and Casino in Las Vegas for being ‘way too obvious’ about his advantage play, the Oscar champion and poker enthusiast was back at the tables, this time in the high-stakes area of the Caesar Windsor Hotel and Casino in Ontario, where he lasted all of 20 minutes, playing $8k per hand, before being asked to leave.

As reported by STAR mag, their one concession up to a disguise may have been their disheveled appearance. According up to a ‘source’ for the notoriously untrustworthy celebrity gossip rag, ‘his hair had been a disaster, and he appeared as if a mess.’

‘It took me a minute to recognize it was Ben Affleck,’ continued the source that is wide-eyed. ‘ He seemed disheveled and upset while sitting there gambling. He seemed actually frazzled like he had just lost a ton of money. A cigarette was being smoked by him and his mind was down in his arms. When he sat up his eyes looked bloodshot, like he’d been here all night’

That has to be a tough proposition whenever you’re one of the more recognizable people in the planet. Yes, we reckon a card-counter has his work cut out for him if each and every time he enters a casino, it’s throughout the newspapers the next early morning. And if he plans to help keep this up, his new nickname could soon be Blackjack Argo-Go!


As of this point we must express our admiration for a man whose ‘gamble’ is indeed heroic that, having been the main topic of recent surveillance alerts in Las Vegas (the Vegas casinos share information for a system database of known ‘suspicious characters’), he decided to travel to Canada for a few rounds of his favorite game. Forgetting that it’s not 1849, and computers are every where particularly among US casino companies which are Las Vegas-based.

Unsurprisingly, considering the amount of travel involved, Affleck was reportedly ‘pretty mad,’ when safety cottoned on to his presence at the Caesar Windsor and told the dealers to stop what they were doing before asking him to leave.

Of course, STAR is suggesting that Affleck’s impossibly glamorous wife, Jennifer Garner, is distraught about his gambling habits and was ‘absolutely mortified about the nevada incident,’ adding that ‘everything has actually gone downhill since that time.’ Well, STAR would say that, that’s its job, but we’re not sure there’s any proof of this. In fact, we fail to see why anyone could be too troubled about their handsome, talented, millionaire movie-star husband letting off steam periodically by using advantage strategies in a casino at stakes he can well afford. But maybe that’s simply us.

World Cup Promo Sparks Outrage with Melbourne Jesus Balloon

A Christ that is giant the balloon floats over Melbourne as a Sportsbet advertisement. (Image: News Corp Australia/Andrew Tauber)

To a lot of across the global world, soccer (or soccer) is just a religion. Along with the World Cup now in full swing, there’s more attention than in the past on the popular game. But one sports company that is betting a furor when they tied gambling on the sporting event with among the most well-known religious symbols of all time.

Las week, floated a 151-foot balloon that is tall Melbourne that resembled the famous Christ the Redeemer statue that overlooks Rio de Janeiro. The balloon showcased Jesus Christ wearing A world that is australian cup sporting the hashtag #KEEPTHEFAITH.

Religious Leaders React Harshly

Maybe Not surprisingly, the stunt went over a bit like a lead balloon among many, particularly those of spiritual faith.

‘It’s stupid, short-sighted, it’s going to offend a complete large amount of people,’ child psychologist Michael Carr-Gregg told the Herald Sun. ‘It’s extremely offensive, specially in the event that you’re religious.’

Dan Flynn of this Australian Christian Lobby told radio station 3AW that the advertisement that is flying likely to target vulnerable groups.

‘ In a feeling Jesus has been co-opted [to increase gambling revenues] and I also think the concerns that we might have is that people seeing this flying on the CBD (Melbourne’s Central Business District), children who have a fascination with Jesus, a fascination of balloons, are sort of inducted into the tradition of gambling,’ Flynn said. ‘Jesus was truly for the poor and now we know the result of gambling in the bad, they take the biggest brunt of this.’

There were additionally concerns from some that the stunt could offend the host country of Brazil.

‘One regarding the great statues in Rio is Jesus, and Brazil is a Catholic nation that takes its faith seriously and its football fanatically,’ Reverend Tim Costello for the Churches Gambling Taskforce that is australian said. ‘You don’t exploit those things which are sacred to people exclusively for your advertising reach that is own.’

Sportsbet Laughs Off Controversy

On one other hand, Sportsbet may have gotten exactly what they wanted out of this balloon: a large amount of attention. They seemed to laugh the criticisms off across the board.

‘Let’s be honest,’ said Sportsbet PR manager Shaun Anderson, ‘the Socceroos need diving intervention to succeed past their three team games so the message we are aiming to obtain across is the fact that for all Aussies to keep the faith in the Socceroos.’

Ads in Italy, UK use Statue Questionably also

Offered the nature that is iconic of Christ the Redeemer statue, it’s really no surprise that this has shown up in advertising for the World Cup around the globe sometime in insensitive or inappropriate methods. This week, there was additionally controversy over A italian tv ad that showed the statue this time in its real location over Rio wearing an Italian national team jersey.

The Brazilian Catholic Church, which owns the liberties to the image of the statue, called the advertising ‘disrespectful,’ while Edio Costantini president of this Vatican’s recreations organization said that ‘we live in a global world who has put God in the work bench.’

Meanwhile, City AM in the British encountered similar critique for operating a gambling advertisement that featured Christ the Redeemer along with his arm around a bikini-wearing model and holding alcohol along because of the slogan ‘there’s a more exciting side to Brazil.’